从广义的传播学视角看设计活动，认为设计行为同样受到语境的制约。引介马林诺夫斯基的语境观：情景语境和文化语境，联系设计活动的特殊属性，在其基础上分析了设计语境的具体内涵层次，认为设计的文化语境包含时代语境和地域语境两个维度；而设计的情景语境则包含使用环境因素、使用者因素、对象因素及产品自身系列因素等层面。

In a general sense,Design is a kind of communication,limited by the context of the activity.Based on the viewpoint of Malinowski,and considering the special character of design,the article suggests that the context of design includes cultural context and context of situation.And cultural context includes two dimensions:the context of times and regional cultural context;While the context of situation includes these factors:the enviroment、the user、the object and the units of product.